Storytelling
Storytelling is one of the most powerful methods to connect to your prospects without overtly selling.
Display Ads
Habitually go unnoticed because display ads are not the focus of the page and are impersonal.
Readers relate to symptoms described by people in real-life stories and typically seek solutions to their own health care problems.
When viewed, display ads are normally not remembered.
Stories are remembered by readers, not lost in the clutter of display ads.
Display ads will likely get missed unless it is the only display ad on the page.
A good story can sell your health care services and make your potential patients feel like they are already part of your practice.
Usually nothing more than a laundry list of services, display ads get lost in the clutter of other ads.